Are you an artist or music distributor looking to share your tunes with a broader audience through Soundtrack Your Brand? This article covers licensing, and reporting usage and will guide you through the process of making your music content accessible on our platform, ensuring that your tracks can be featured in commercial spaces, and enhancing the sonic ambiance for businesses worldwide.
How can I make music content available on Soundtrack Your Brand?
In order to include your music catalog in Soundtrack, it would need to be licensed via a third-party aggregator for digital distribution (such as Amuse, Bandcamp, CDBaby, Fresh tunes, Horus Music, Merlin, the Orchard, Record Union, RouteNote, Sounddrop or Tunecore), or through one of the major labels.
Soundtrack Your Brand uses the content fulfillment services of 7Digital, and therefore a requirement is currently that the catalog is available with 7Digital.
Also, the handling of file asset delivery/distribution of the music (i.e the method used to get the music files to a digital music service provider) is an important aspect - this is normally a service that can be provided by a third-party distribution service or platform (such as Fuga and Consolidated Independent), if not by the major label itself.
In summary, in order to play a track on our service we would need:
i) approval as regards to the master rights, which we usually get via a master/label agreement
ii) the assets from the master rights owner via our backend 7D, i.e. the master rights owner has ingested the content which we can access.
How does Soundtrack Your Brand license the music included in its service?
Soundtrack Your Brand hold deals with labels for the master rights, both major labels and independent, and for the publishing rights with local collective management organisations ("CMO") as well as direct deals with the major publishers globally.
In the US we license publishing rights, where available both performance and reproduction rights, directly from publishers. And we license directly with the indie publishers in addition to the performance rights organisations ("PRO"). For this administration we use MRI. We'd be happy to put you in touch with MRI if you have any further questions in this regard.
In light of the foregoing, a relevant question would be how you license your catalog today in the US vis-à-vis rest of the World, i.e through PROs/CMOs or via one of the majors?
How does Soundtrack Your Brand report music usage?
Soundtrack Your Brand reports and pay royalties for the usage of music on its service directly to its music licensors in accordance with Soundtrack's license deals, in principle on a track-by-track basis. A stream counts at 30 seconds and the payout from the licensors to rightsholders may depend on the relevant deal.
How can I share information about new priority releases with your music team?
Create a playlist on Spotify where you continuously add your new priority releases and share the link with email@example.com. Then our music team will be able to follow the playlist and use it as a source in their constant search for new music to include in our playlists. Due to a large amount of incoming music they are not able to provide feedback with regards to the music or if it is included in our programming or not.